In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
Due to an inability to track conversions of TV show viewership, we instead tracked conversations as our primary metric.
12.5k clicks driven to the brand's owned channel
5% conversion rate
2,000 new followers driven
Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award
Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City
The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp