As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices. Which strategies remain relevant, and which are destined to lay with the past?
With influencer marketing witnessing a robust 29% YoY growth, consolidating its place in a £17.3 billion global industry, the relevance is undeniable. A staggering 93% of marketers affirm their reliance on influencers within their marketing strategies.
Yet, the pressing questions remain:
The answers to these questions – and the roadmap for 2024 – are about to be unraveled. Join us for Pepper's inaugural trend report webinar, where an esteemed panel of industry experts delve deep into the future of influencer marketing. This interactive session promises incisive discussions, forecasts, and actionable strategies to ensure your brand thrives in the coming year.
Topics we’ll cover:
This webinar promises to be a treasure trove of knowledge, shared by seasoned professionals from the industry, and is not one to be missed.
Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award
Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City
The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp